Almost everything from BBH Asia-Pacific

BBH Asia Pacific has launched a digital ‘Pay with a Tweet’ campaign for Singapore fashion-art multi-label concept store Front Row’s 5th Anniversary celebration. To mark the celebration, Front Row are launching a limited-edition book  – ‘Almost Everything’ – and BBH AP have created a digital campaign that will allow the participating audience to a complimentary online copy of the book, starting 9am this tomorrow, December 21st – ahead of the book launch in early 2011.

A ‘Almost Everything’ microsite created by BBH is now live and directs audiences to the ‘Pay with a Tweet’ initiative as well as the option to update their Facebook profiles. The online copy of the book will be given out until Friday, January 21st.

‘Almost Everything’ is a 180-200 page book that encapsulates the vision of Front Row – 20-30 contributors made up of Singapore’s creative collective of Editors, Stylists, Artists, Designers, Fashion Designers, Photographers, Musicians, Brands and even ‘friends’ of Front Row.

Some of these contributors include familiar personalities such as Fashion Editor Desmond Lim,  Editor-in-Chief Lionel Seah, Artist Zai Kuning, Photographer Mark Lim and Stylist Windy Aulia to name a few. These contributors will be creating content that will span across a plethora of features from fashion to food, music and  art.

Said Christina Chong, Head of Account Management, BBH Asia Pacific: “Almost Everything captures the essence of Front Row, it reminds us of why we are big fans of this home-grown brand. We are thrilled to have been involved in making this otherwise limited-edition book, and some of its exciting content, available to a wider audience.”