VB pledges to ‘Shout the Nation’ on Saturday despite Australia’s dismal Ashes cricket loss

Australian beer brand VB announced today it would honour its ‘Shout the Nation’ pledge made in November, offering all eligible Australians the chance to get their hands on a complimentary VB can or stubby, despite the Aussie cricket team not winning the Ashes.

In the promotion created by Droga5 Sydney, VB will now ‘Shout the Nation’ on Saturday January 8th offering a free ice-cold 375mL can or stubby to all eligible Australian adults. VB will publish a voucher for a complimentary VB in selected News Limited papers on January 8th (January 9th in W.A), which can be redeemed at participating outlets.

“What better way to kick off a fresh Aussie summer than with a cold can or stubby of the best cold beer, VB,” said Paul Donaldson, group marketing manager for VB. “We were all backing the boys to win back the urn, but unfortunately the Poms were just too good. We promised to ‘Shout the Nation’ at the start of the Ashes campaign, and even though the boys didn’t bring home the Ashes, that’s what we are going to do.”

The ‘Know When To Declare’ campaign is the largest sports driven responsible consumption program in this country with partners including Cricket Australia, Carlton & United Breweries, Diageo and Channel 9. In its second year (2010/2011 summer), the program has again included a national TV campaign, at ground activities and had an expanded presence at community cricket clubs, encouraging drinkers to enjoy responsibly.

For the full ‘Shout the Nation’ terms and conditions visit www.vb.com.au