BMF launches Sam Kekovich’s annual Australia Day address taking aim at Europe’s economy
One for all Aussies living abroad – Australia’s Lambassador, Sam Kekovich, has embarked on another diplambatic mission, this time to help the EU out of its current economic woes. His recipe is simple: Europe should be more Australian.
The economically challenged Europeans could do a lot worse than taking a leaf out of our book – which, means eating more lamb, especially on Australia Day.
In the spot created by agency BMF Sydney, Samʼs Chop Deck tour of Europe sees him barbecuing in the blizzards in London, riding through the ruins on a donkey in Greece, frowning at frogsʼ legs in France, and racing around Rome in a Lamborghini.
Says MLA general manager marketing Glen Feist: “The popular campaign targets Australiaʼs growing love for lamb on Australia Day, and the fact that Aussies love seeing the ʻAustralian-wayʼ being spread across the globe.”
Says Dennis Koutoulogenis, BMFʼs creative director: “Being of Greek and Italian heritage myself, I think itʼs no accident weʼre doing better than our European cousins. Itʼs because of our great Australian tradition that, wherever youʼre from, we get together to chuck some lamb chops, souvlaki or tandoori cutlets on the barbie on January 26 – and sink a few cold ones.”
The campaign will launch with Samʼs 90-second television address, to be screened in all capital cities from Monday 10 January 2011. Complementing the television commercials will be a number of ʻSamʼs European tourʼ segments airing on Getaway and the Today Show, as well as online and retail support.
Advertising Agency: BMF, Sydney
Production Company: Jungle Boys
Post Production Company: Jungle Boys / Emerald City Design
Sound: Sound Reservoir
Client: Meat & Livestock Australia
Media Agency: Universal McCann
PR Agency: Hausmann Communications
1 Comment
I only know of Mr kekovich through the lamb ads and they always make me smile..but this years speech made me laugh out loud. In fact I’ve been so impressed I have been trying to obtain a copy of his address to the nation but to no avail..Can anyone help me ’cause I’d like to frame it and put it on the back of my toilet door….It’s wickedly funny!!!