TBWA\Singapore appoints senior strategist

Tracey Hamilton has joined TBWA\Singapore as Senior Strategy Planner. Hamilton, who has experience in advertising and marketing, handles a range of TBWA\Singapore’s blue-chip network regional and global accounts, including Standard Chartered Bank, Corona and Energizer.

She joins from Omnicom, where she was a senior strategy planner developing 360-degree advertising strategies and regional campaigns.

Commenting on her appointment, Robin Nayak, TBWA’s Regional Head of Strategy – Southeast Asia said, “Tracey is a tremendous addition to our team. She’s what we call a real ‘T-shaped’ strategist’- a strategic dynamo whose skills span brand planning, media strategy and channel planning.”