God bless New Zealand advertising
Couldn’t make it to church on Christmas? That’s OK. You still have a shot at absolution – if you live in Auckland, New Zealand.
St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a billboard during services the previous Sunday.


Created by TBWA Auckland, it’s been up outside the church ever since, offering locals a drive-by blessing. (If you happen to be walking by, you’re encouraged to touch the ad, for extra blessedness.)
Agency: TBWA Auckland
Executive Creative Director: Andy Blood
Creative Directors: Iain Nealie and Tara McKenty
Illustrator: Lauren Marriot
Copywriter: Tom Darlow
Art Director: Beth Obrien
Production Manager: Michelle Hong

1 Comment
yay for God!