Leo Burnett Bangkok creates a movie stunt as part of the new Chevrolet Cruze launch campaign
January 10 2011, 3:13 pm | | 3 Comments
During the launching period of the all-new Chevrolet Cruze in Thailand, aside from usual conventional media, Leo Burnett Bangkok wanted to further generate the public’s interest. While showing the Chevrolet Cruze commercial in between movie trailers, a member of the audience gets up from his seat and runs toward the screen. Undeterred by his friend’s cautions, he insisted on obsessing with the car and refuses to return to his seat.
3 Comments
Now, that’s a good way to salvage a crappy cinema commercial.
Pity they didn’t use a real cinema audience for the event video. I’d suggest that if they want to use this as part of an awards entry they don’t fill the cinema so obviously with agency ring-ins.
One of the best cinema ads, great work