Nerf Creative hires James Keng Lim as ECD 

Nerf Creative in Singapore has appointed James Keng Lim, formerly the Creative Director/Partner of Patroids, to be the agency’s new Executive Creative Director. He brings on board over ten years of senior brand experience from international agencies like Publicis, M&C Saatchi, Batey and DDB. With work that has won numerous accolades in shows like the D&AD, Cannes, One Show, Creative Circle Awards and the Singapore Effies. In addition, he has been invited to judge for Creative Shows like the New York Advertising Festivals, the Google Creative Award, and the local CCA.

Jeffrey Koh, Managing Partner of Nerf says: “James is the perfect driver to get Nerf to our next phase. And we will be investing in more talent like him to grow our business. It’s exactly what we need to move forward. James will be building a new team with several new hires expected over the next few months to augment the agency’s delivery channels. It’s an exciting proposition to be able to shape an agency and its business, and I’m looking forward to show clients what the new Nerf is all about.”

Started in 2001, Nerf Creative is a boutique advertising agency with a roster of clients that include ANZ Bank, Far East Organization, Shell, Singapore Science Centre, StarHub, and Total Defence.