Dentsu Tokyo and Osaka tied for third most awarded agency in the world in 2010 Gunn Report

January 21 2011, 1:49 pm | BY Martin Trevaskis | 2 Comments

Dentsu Tokyo & Osaka tied with Wieden+Kennedy Portland as the third most awarded agencyin the world in 2010, according to The Gunn Report released today in the UK.

Other highlights for Asia in the top five of each category included Ogilvy & MatherSingapore scoring the fifth most awarded print ad in world for Ben & Jerry’s Ice Cream ‘Hugs’, ‘Whale Cow’and ‘Freaky Recipes‘.

Thailand’s Thanonchai Sornsrivichai (pictured below) was the most awarded director in the world in2010 topping the Directors table for the sixth time. Phenomeno Bangkok came inas third most awarded production company in the world in 2010, with the topaccolade going to MJZ London, LA and New York.

CLICK HERE FOR THE TOP FIVE IN EACH CATEGORY: Gunn Report 2010 Tables – Top 5.pdf

More details on the Asian winners to come.

BBDO were revealed as Network of the Year for the 5th year in a row and 8th time in 12 years; and AlmapBBDO (Sao Paulo) was named Agency of the Year.

Agencies from four different countries took top honours in TV, Print, Digital and All Gunns Blazing. Canal+ “Closet”, BETC Euro RSCG (Paris) won by a substantial margin in TV and was the first French ad to win the TV table.

USA and UK were once again number one and two in the Countries table. Japan was the top country in the Asia Pacific region, placed #7 followed by Australia at #9. India was ranked #14, Thailand at #16, Singapore = #17, New Zealand #20, China at #22 and Hong Kong was ranked #23. One new country joined the top 25 in 2010 – Turkey – thus bringing the total number of countries to ever appear in this table up to 37.

Advertiser of the year was Volkswagen for the 10th year out of 12. Nike is the only other advertiser to also appear in the table every year.

The Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on The Report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables. He is also involved in making the final selections for The Showreel of The Year.

The Gunn Report year has changed and going forward will cover the calendar year January-December. In this transition year the shows from 2010 and the last quarter of 2009 were taken in to account when compiling the results.

The Gunn Report 2010 Tables and Commentaries are viewable online at newly re-launched www.gunnreport.com with The Gunn Report & Showreel of The Year 2010 to be published in March.