TSLA push LaSalle College of Arts globally

LASALLE College of the Arts has unveiled a new global creative effort created out of Singapore by independent hot-shop TSLA.

The “Artists Wanted” campaign encourages admissions and stems from a global guerilla poster movement that has spanned across 30 countries, in more than 30 cities worldwide. Posters were put up in cities in which the college faculty and alumni countries or origin or in some cases, where they have exhibited and played during their careers as artists. They include Chicago, Shanghai, Spain, Mexico, London, Tokyo, UAE, New York, Vietnam, Kuala Lumpur, Seoul, New Delhi, Jakarta, UK, Manila, Paris, Amsterdam, Beijing, Taipei, Sydney, Melbourne and Singapore.

These discussions have attracted wide-spread participations and Facebook discussions on a wide variety of topics and questions, from the need to be in an Arts School to a debate on notorious artist Damien Hirst’s controversial artwork of a cow preserved in formaldehyde. Discussions can be seen at http://artists-wanted.sg/unplugged/

“The amount of Artistic talent and resource, past and present at LASALLE is amazing. We really needed a campaign that reflected accurately, this quality of world-class talent so that potential students can see the incredible caliber of artistic resources in faculty and alumni, available to them,” said Lee HanYi, Creative Director of TSLA.

The campaign will run throughout the year and will see continued traffic and participation on the campaign’s central microsite.

Media planning and buying was handled by Zenith Optimedia. TSLA was appointed as LASALLE’s lead creative agency in November following a seven-way pitch.