Ring the alarm bell with ATSS
February 11 2011, 9:09 am | | 4 Comments
With an ATSS Burglar Alarm System installed in your house every thief will make noise while breaking in. A print execution from McCann Worldgroup Mumbai.
Credits – Executive Creative Director: Prasoon Joshi. Senior Creative Director: PK Anil. Creative Director: Kapil Tammal. Art Director: Gagan Bindra, Kapil Tammal, Pramod Chavan. Copywriter: PK Anil. Photographer: Himmat Singh Shekhawat. Digital creative: Paintbox.
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4 Comments
I definitely think this will win an award- Worst use of english in a print ad headline ever. Does the ECD even speak the language? He certainly has no respect for it.
Tell me something new.
Harping on a known basic feature. Come on guys. At least try to sell an emotional benefit (the ad college will teach you that basic)
http://www.bestadsontv.com/ad/34292/Burglar-Alarm-System-Bell