Read on the run with MPH audiobooks
February 16 2011, 5:30 am | | 3 Comments
Naga DDB Malaysia has created two print executions to promote MPH Bookstores’ range of audiobooks.
Credits – ECD: Ted Lim. Art Director: Cheah Im Im. Copywriters: Raymond Ng, Ted Lim. Photographer: Brandon Wong. Digital Imaging: Joseph Liu.
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3 Comments
That girl doesn’t looks like running.
Terribly average. I’ve seen one too many similar ads like this. It’s probably the first thought that comes to mind. Certainly the team could have done better.
This is the same as the SONY ‘Get closer to music’ campaign done by Saatchi London some years back – it showed drivers with their favorite recording artists by their side.