Ogilvy Vietnam and The Colony warn on the dangers of riding motorbikes without a helmet

Public Service campaign promoting motorbike helmet safety in Vietnam produced by digital agency, The Colony for Ogilvy Vietnam.
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Credits: ECD: Todd McCracken. Art Directors: Todd McCracken, BJ. Writers: Todd McCracken, Craig Love, Du. Agency Producer: Lan Huong Nguyen. Group Account Director: Thorsten Orth. Production Company: Fatman Films/The Colony. Producers: Gordon Westman, Jimmy Singh, Malcolm Soh. Director: The Colony. DOP: James Brown. Production Manager: Phuong Bui. Post Production: The Colony. Post Producer: Jenya James. Editor: John Truei. Colorist: Jordan Lister. Sound Design: Nylon Studios.

1 Comment
An old idea done may times before….the old ‘be prepared’ trick…in this case, comes off as offensive and more than a tad insensitive. Most parents with kids would be aghast to see this.