M&C Saatchi out as DDB and Whybin TBWA tipped to share $50m-plus ANZ Bank account

Campaign Brief believes that Whybin\TBWA Melbourne and DDB Melbourne will be sharing the ANZ account following the bank splitting with M&C Saatchi. Neither agency was available for comment at the time of posting.

“I can confirm ANZ will not be renewing its contract with M&C Saatchi at the end of the month,” said Tom Dery, M&C Saatchi’sworldwide chairman.

“It’s hard to pick one reason why it’s happened,” said Dery. “We understand organizations change in style and structure and it may well reflect what’s happening within the ANZ.”

M&C Saatchi will continue to operate in Melbourne, according to Dery, with eight of the ten people who work on ANZ in Melbourne relocated to the Sydney office.

Jo Rozario is the managing director of the Melbourne office and ANZ was the office’s largest account.

Dery said the agency had enjoyed a lengthy, fruitful relationship with ANZ.

“Fourteen years is a long time in anybody’s language but it is a lifetime in advertising, especially for an agency to partner a blue chip client. In that time we’ve done some truly category-changing work for ANZ that we’re very proud of.”