Jeremy Hine to take over from Tony Prehn as Chief Executive Officer of Lowe Thailand

Jeremy Hine will step into the shoes of Tony Prehn as CEO of Lowe Thailand following his announcement today that he was retiring.

Prehn’s entire 25+ year career has been spent in the beginning, at  Lintas, now Lowe + Partners, making him a rarity in the job-hopping world of advertising. Prehn is credited with setting up what is now Lowe’s first agency in China, in 1992 and has held posts in Indonesia, Taiwan and Vietnam, where he was MD in 2000.

Lowe Thailand’s new CEO, Jeremy Hine (pictured right), has been at Lowe + Partners since 2000. He has led international business from the outset, including HSBC and the multi award winning Stella Artois Global account, from London. Hine also led the team that took Stella Artois digital for the first time, resulting in a slew of international awards.  He ran the InBev business for two years, during which time he led the team that won the global Beck’s beer business. In 2008, he was appointed to Director, CEE and Russia for Lowe + Partners, responsible for running nine Lowe agencies across four countries the region.  He was also responsible for Lowe + Partners affiliates in an additional eleven markets. Most recently, he took on the additional role of Global Business Director, Unilever Oral Care.

Prehn (above left) has spent some 12 years working and living in Thailand – his career began in 1985 at Lintas Australia. He took up his first role in Thailand in 1995 as an EVP Account Management. After a two year posting in Vietnam where he set-up Lowe as the first wholly-owned foreign advertising agency, he returned to Thailand. He was promoted to Chief Operating Officer in 2002 and took up his current role as CEO in 2003.

On his watch at Lowe Thailand, Prehn has led a transformation of the agency from its traditional advertising base into an operation that now provides fully integrated services including digital, events, PR and brand consulting. In October last year, the Agency also launched OPEN in Thailand, to focus on retail & shopper marketing.

Charuvarn Vanasin, who retired as Lowe Thailand Chairperson in 2009 becoming Chairman Emeritus, remains in that role, working alongside Hine.

CEO of Lowe + Partners, Michael Wall said: “Tony has been a great CEO and contributor to our network across Asia Pacific over the years – he has stewarded Lowe Thailand to become one of our most successful and creative agencies in Asia. We will all miss his decency, professionalism and his passion for our business – we thank him and wish him all the best.”