Make light work of heavy meals
March 11 2011, 6:33 am | | 3 Comments
Grey Hong Kong points out how ENO can help in the fight against heavy foods in this print campaign.
Credits – Executive Creative Director: Keith Ho. Creative Director: Sonic Choy. William Tsang. Copywriter: Halo Cheng. Art Director: Gloria Fung. Photographer: Raymond Ng. Retoucher: Bon Leung.
3 Comments
Haagen Dazs Green Tea bag. Year 2000.
http://www.coloribus.com/adsarchive/prints/haagen-dazs-green-tea-ice-cream-tea-bag-2735005/
‘Make heavy meal light.’
That should be ‘Make heavy meals light.’
Or alternatively ‘Makes a heavy meal light.’
I know English plurals are difficult for Chinese speakers. I have a lot of trouble with Chinese measure words myself. But it is worth checking with a native speaker before going to press.
That said, this is ordinary and I doubt if it will trouble the judges.
8.34. I think you have entirely misinterpreted either these ads or the one you linked to. There is no connection other than both have string, and both use juxtaposition. One is ‘ice cream as a tea bag’ the other is ‘food as a balloon’.
Not plagiarized, but very ordinary. It would have some merit if actually done for real at supermarkets rather than as a print ad, but it would still smell like a scam in a perennially scammy category.