iris net Sony’s integrated marketing duties

Following a competitive pitch in December, iris Singapore has been appointed to handle Sony’s integrated marketing duties for its digital imaging category in South East Asia.

Craig Mapleston, managing director for iris’ Singapore office, said: “We’re really excited to be working with Sony across all disciplines and across the region. Sony has always shown a real appetite for creating best in class work and we’re confident that iris will be delivering exactly that.”

iris’ Singapore launched in 2006 and serves as a strategic hub for Asia Pacific. The office is now employs 70 people, making it one of the fastest growing agency networks in the region. The agency works with global blue-chip brands including Diageo, Unilever, Tiger, Heineken, Audi and Sony Ericsson.