Andrew Lok jump starts Ng Fan’s acting career
Cast into a sea of 1.3 billion people, how does an individual stand out?
A Chinese corporation seems to have the answer. Led by a charismatic guru – in the shape of Ng Fan an ECD at Saatchi & Saatchi in China. Ng Fan peddles the possibility of fame via Jump Start Enterprises which offers a dubious glimmer of hope to a struggling middle-aged adman who, through peddling brands, used to be famous and who now struggles to define what his own personal brand means to the rest of the world. This is one of the AdFest Fabulous Four short films from new director, Yew-Ming Lok – (Andrew Lok, ECD at BBDO Shanghai).
