Emerald City use the force of a Lion for ABC Stout via the Alchemy Partnership Singapore

Emerald City Design recently completed a spot for ABC Stout through Alchemy Partnership in Singapore. Alchemy came to Emerald City with an epic concept – to follow the journey of a golden mercury lion, from its birthplace in a volcano, down through the valleys and onto sweeping plains of barley, before crossing a black ocean of Stout to the sun on the horizon, all in CGI. All the live action and CGI was directed and produced in house at Emerald City and employed a combination of 3D, fluid simulation and matte painting techniques. The result, “Force of a Lion”,  captured the primal energy and grand scenery Alchemy and ABC were looking for.

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