Twelve Media set up shop In Singapore

OOH media solution company Twelve Media has opened an office in Singapore. The company manages advertising space on takeaway cups covering a network of more than 500 locations in Singapore. Its location network focus on a variety of consumer segments including PMEBs, Heartland, Youth, etc.

“According to a market research report conducted by Quantum, the coffee cup stays with the consumer on average 37 minutes per day. Prolonged exposure in its one-on-one form entrenches a long-lasting impression in the minds of consumers, fully exploiting the benefits of push media to the point of saturation.” Said Twelve Media general manager, Maggie Li.

Twelve’s media solution is not limited to only takeaway cups but also several other unconventional OOH platform including mobile trucks that is capable of transforming into a stage platform. The truck also acts as a mobile OOH billboard when on the move.