GMP campaign sees comedian Kumas, blogger Xia Xue and Polly the Parrot change career

The GMP Group, the recruitment and HR consultancy that caught Singapore’s attention with the successful Raffles Place Ghost campaign, is back with another online campaign.

Created by McCann Worldgroup Singapore, ‘The GMP Group Job for Anyone Challenge’ is a campaign that promises to find a regular day job for even the most unlikely of candidates – even if they do happen to be Singapore’s favourite camp comedian Kumar, blogger Xia Xue, or an avian contestant so far only known only as Polly the Parrot.

Singaporeans are enticed to choose from this unusual line-up and vote for the one they’d most like to watch in another job to that which they usually would do. In return, GMP will send a video of the winner in action in their ‘new job’ to all those who voted for the candidate.

This is part of GMP’s 20th Anniversary campaign. The campaign tagline – We see potential in everyone – positions GMP as a recruitment agency that looks beyond the ordinary to see potential in everyone. The current activation comes on the heels of a print campaign and makes the brand promise come alive. The campaign has already generated good online buzz and garnered well over 2,000 Facebook fans for The GMP Group in just 2 days.

Visit www.facebook.com/TheGMPGroup to vote. Voting ends 17 April 2011.

CREDITS

McCANN Worldgroup Singapore

Client:                                             The GMP Group

Agency:                                          McCann Worldgroup Singapore

Executive Creative Director:      Farrokh Madon

Art Director:                                  Michael Qwah, Katherine Khor

Copywriter:                                   Kristofer Richardson

Regional Business Director:      Angelique Tan

Senior Account Executive:         Shintia Xu

Producer:                                      Charmaine Tan

MRM Singapore

Nick Handel                                        Managing Director

Alex Guo                                             Associate Account Director

Kenneth Soo                                      Senior Account Executive

Steven Power                                   Regional Business Director

Brendon Chase                                 Senior Digital Director

Hans Ibrahim                                     Senior Art Director

Siong Chung Hua                              Junior Copywriter

Kirby Koh                                             Director of Technology

Jefry Hamzah                                     Web Developer

Weber Shandwick

Chris Chen                                          Director of Digital, ASEAN

Wenjia Foong                                  Associate, Digital

Gina Daryanani                                 Consultant

Universal McCann

Luke Marshall                                    Digital Manager

Tanveer Kaur                                  Search Manager