RAPP appoints regional analytics director

RAPP has appointed Dr. Onn Keet Peng (KP) as regional analytics director of RAPP Asia. Based in Shanghai, this newly established role reflects RAPP’s growing influence in data driven marketing and the ongoing need to build a strategic regional planning hub for the RAPP network.

“We’ve always had strategic analytics professionals at our local RAPP offices, but with the strengthening of RAPP’s regional network and the increasing demand for transactional and online analytics, it became evident that we needed someone that could integrate all data points and drive insights from an entire Asian perspective,” said Mohammed Sirajuddeen, CEO of RAPP Asia.

“KP is one of the most talented analytics specialists in the industry and we’re pleased that he has joined RAPP Asia. His appointment cements our regional strategy credentials, allowing us to offer a depth and breadth of analytic thinking that outstrips all our competitors.”

An expert in on-line and off-line data analysis, segmentation and customer relationship management (CRM), as regional analytics director KP will be responsible for providing strategic direction for clients’ analytics needs and ensuring good ROI for marketing campaigns through the use of analytics.