BBDO Guerrero Philippines nominees at 2011 Webby Awards for FedEx

As far as Campaign Brief Asia can see BBDO Guerrero Manila is the only Asian finalist at the prestigious 2011 Webby Awards, announced this morning.

Their FedEx Changing World website is one of only five nominees in the ‘Corporate Website’ category. The heart of the campaign is a digital web experience that puts global business trends and insights at visitors’ fingertips. At http://experience.fedex.com visitors interact through a dynamic world map with data and content provided by The Economist Intelligence Unit on eight global trends, including air travel, people in cities, entrepreneurs and success, paper trail, business growth, education, money and happiness, and research and development. Visitors also have the opportunity to analyze the data, share information or participate in online polls. See the idea here.