BBH breaks into a sweat for Japan
As a network BBH are planning to undertake a 24 hour jog/cycle/row-a-thon to raise money for the people of Japan who lost so much in the recent earthquake and tsunami. Every penny raised will go to ShelterBox, the international disaster relief agency that’s delivering emergency shelter and lifesaving supplies to those affected.
All six BBH offices – SIngapore, Shanghai, Mumbai, London, New York and Sao Paulo – will be setting up exercise equipment and breaking a sweat as they row, run and cycle in shifts for 24 hours. Last year BBH London held a similar fundraiser for Haiti and raised an impressive £17,000.
Start time will be 7pm in Singapore, 7pm Shanghai, 4.30am Mumbai,12pm London, 7am New York and 8am Sao Paulo. Shanghai and Mumbai will be sharing duties. All the goings on will be streamed online, for people to check up on their progress.
Sir John Hegarty, Worldwide Creative Director, BBH comments: “As all BBH offices work so closely together it made sense for us to work as one group to raise money for this worthy cause. Please donate!”
Simon Sherwood, Group Chief Executive Officer, BBH adds: “This will be a great response to a terrible human tragedy. Many of us know people in Japan and we have several Japanese people working in our business in Asia. It’s the least we can do. I’ll be at the start of the Singapore stretch, and at the end of the London one.”
To donate please visit their site.
4 Comments
I get what BBH employees are doing and it’s laudable
But what are BBH as a company doing?
Surely they could at least donate the (doubtless Upper Class) fare that Simon Sherwood is spending in his bid to turn this into Live Aid and himself into Phil Collins to the cause and tell the man that it’s not about him…
As Oprah said, we should expect out millionaires to give millions… and BBH has already had more than $17k in publicity out of this one – what’s the corporation chipping in?
Good for you BBH
Every bit helps and I’m sure BBH as an organisation are coming to the party too.
I do not know if its about Simon Sherwood himself. It might be. it might not be.
But for sure. It will help Japan in this difficult time and bring BBH closer together.
The thought of doing so should be admirable and not doubt.
401 What a strange, bitter comment, you charitable soul
Sure we can expect BBH to come to the party with donations too – and we’ll see that after the event?
And we assume you’ll be donating big time!!??