Scarecrow appoints Anindya Banerjee as executive creative director of their new Delhi agency
Scarecrow Communications, one of the fastest growing independent ad agencies in India, has appointed Anindya (Andy) Banerjee as ECD of their new Delhi office.
Banerjee’s last post was with Law & Kenneth. He has nearly 14 years of experience in leading agencies like Ogilvy, Contract and Publicis. He has several successful campaigns on brands such as NIIT, Nestle, IBM, Limca, Hewlett Packard, IBM, Vodafone, Limca, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals. Amongst his two most widely recalled campaigns have been the landmark ‘Me and Meri Maggi’ campaign and the relaunch of Limca.
He has won over 40 national and international awards that include Cannes, One show, Asia-Pacific Adfest, ABBYs, EFFIEs and EMVIEs.
“I have known Joy, Manish and Raghu for almost 15 years and every time we have worked together, there was a vibe,” said Banerjee (pictured above). “And a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose I grabbed it.”
Says Founder Director, Raghu Bhat: “Andy brings many things to the table – Subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Qualities that are essential ammunition for tomorrow’s creative business problem solving professional.”
Says Manish Bhatt, Co-Founder: “Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in.”
Says Co-Founder, Joy Sengupta: “Till now, work for our big Delhi clients like Religare Broking, Religare Health Insurance and Bharat Petroleum used to happen from Mumbai. With Andy’s arrival, we will be able to compete more effectively with Delhi-based agencies in new business pitches.”