When you see Tuna, think Panda
April 18 2011, 6:25 am | | 6 Comments
Ogilvy & Mather Singapore’s Sea Shepherd Conservation Society print campaign that has just been accepted into D&AD 2011 for photography.
Credits – Copywriter: Jagdish Ramakrishnan. Art Directors: Stuart Mills, Anthony Tham. Photography: Groovy Studio.
6 Comments
Seriously? Haha. More Sea Shepherd ads? Thought I heard that under the new regime, ads like these were banned at Ogilvy these days?
who is the photographer????….. Should he not get a credit as well????
Yes he should 11:00am. We are actively tracking down his/her name.
I remember being in this shoot. Actually how we did it was took some white fur like carpets (i remember it being super heavy and the C-stand didn’t exactly help), stained them with colouring and some corn syrup. We didn’t exactly shoot the whole panda (obviously) haha. I guess shooting just a carpet didn’t need any credit. But if you must know the photographer’s name is Lai Choon How. Groovy studio has since been defunct 🙁
Looks like WWF didn’t buy it first! Well done to the Anonymous photographer.
Wasn’t this a shark campaign a few years ago?