Taproot’s Aman ki Asha campaign for The Times of India to be shown at Centre Pompidou, Paris
Taproot India’s work on the courageous and controversial Aman ki Asha campaign for the Times of India will be shown in the Centre Pompidou, Paris. The film will be part of the most important exhibition about India ever made in France and will run from May 25 to September 12.
“For us at Taproot India and the TOI Brand Team, Aman ki Asha has become landmark campaign as it is not often that an advertising campaign goes beyond the realm of conventional industry fora into the world at large to be appreciated at a global political level,” said Taproot co-founder Agnello Dias. “A few months back we also received the copy of a motion moved in the British House of Commons commending the campaign which, coupled with this, is probably bigger than any advertising award we have received.”