Asia scores 71 Finalists at the 2011 New York One Show: Hong Kong leads the way with a haul of 14 Finalists, followed by Singapore with 11
Asia has bounced back at the New York One Show if the number of Finalists this year is anything to go by. Looking at this year’s shortlist announced today Asia has a credible 71 Finalists – up on last year’s tally of 59.
Leading the way for Asia is Hong Kong with 14 Finalists. This is a big improvement on last year where they only managed 2. Leo Burnett Hong Kong was the region’s top performer with 7 Finalists followed by DDB Hong Kong with 5 (all for the Freshlock campaign shown above).
Singapore’s tally of 11 Finalists is down on last year (19). The best performing agency was AdPlanet Group with 4, followed by DDB Singapore with 3 Finalists. Overall, India recorded 9 Finalists; Japan and China 8 each; Thailand 7; Indonesia and Malaysia 6 each; Taiwan and The Philippines 1 each.
The top performing agencies in Asia were Leo Burnett Hong Kong with 7 Finalists, followed by DDB Hong Kong, Lowe Jakarta and Ogilvy & Mather Beijing with 5 each.
Below is a list of Asia’s 71 Finalists.
HONG KONG
01A: Newspaper: Full Page or Spread – Single FreshLock China Freshlock : Crackers DDB Hong Kong
04A: Out of Home – Single FreshLock China Freshlock : Crackers DDB Hong Kong
04A: Out of Home – Single IKEA Trailer Leo Burnett Hong Kong
04A: Out of Home – Single Time Out Magazine Live Review Leo Burnett Hong Kong
04A: Out of Home – Single SUPOR Supor Non-Strick Pans Leo Burnett Hong Kong
04B: Out of Home – Campaign FreshLock China Freshlock : Cornflakes/Raisins/Crackers DDB Hong Kong
06A: Collateral: Posters – Single FreshLock China Freshlock : Cornflakes DDB Hong Kong
06B: Collateral: Posters – Campaign Zoo Records Hidden Sound Campaign Leo Burnett Hong Kong
06C: P.O.P and In-store – Single FreshLock China Freshlock : Crackers DDB Hong Kong
10A: Cinema – Single IKEA Trailer Leo Burnett Hong Kong
13A: Innovation in Advertising – Single SUPOR Supor Non-Strick Pans Leo Burnett Hong Kong
14A: Integrated Branding Campaign Metro Publishing Hong Kong Future Daily on April Fool McCann Erickson Hong Kong
15A: Experiential Advertising IKEA Trailer Leo Burnett Hong Kong
15A: Experiential Advertising Metro Publishing Hong Kong Future Daily on April Fool McCann Erickson Hong Kong
SINGAPORE
01A: Newspaper: Full Page or Spread – Single Penguin Books Singapore Landmarks DDB Singapore
02A: Magazine: Full Page or Spread – Single Navicom Technology Gas Ad Planet Group Singapore
02A: Magazine: Full Page or Spread – Single Navicom Technology Love Ad Planet Group Singapore
02B: Magazine: Full Page or Spread – Campaign Navicom Technology Gas, Toilet, Love Ad Planet Group Singapore
04A: Out of Home – Single Penguin Books Singapore Road DDB Singapore
04B: Out of Home – Campaign Penguin Books Singapore Coin Landscapes DDB Singapore
06C: P.O.P and In-store – Single The Economist Mettle Detector Ogilvy & Mather Singapore
06D: P.O.P and In-store – Campaign Navicom Technology Gas, Toilet, Love Ad Planet Group Singapore
07D: Public Service: Outdoor and Posters – Campaign Mint Museum of Toys Mint Museum Y&R Singapore
09I: Television: Under $80K Budget – Campaign Mercedes-Benz BlueEFFICIENCY BBDO Proximity Singapore
10A: Cinema – Single Ministry of Community Development, Youth & Sports Father & Son Leo Burnett/Arc Worldwide Singapore
THAILAND
01A: Newspaper: Full Page or Spread – Single Reckitt Benckiser Frog Euro RSCG Bangkok
01B: Newspaper: Full Page or Spread – Campaign 3M Ceramic/Crystal/Marble (left) Creative Juice Bangkok
02A: Magazine: Full Page or Spread – Single Reckitt Benckiser Chameleon Euro RSCG Bangkok
02A: Magazine: Full Page or Spread – Single Outdoor Innovation Co. Rolled up bed : Steel Bed Ogilvy & Mather Bangkok
02B: Magazine: Full Page or Spread – Campaign Canon Marketing Reflexion Leo Burnett Bangkok
06B: Collateral: Posters – Campaign 3M Ceramic/Crystal/Marble Creative Juice Bangkok
07D: Public Service: Outdoor and Posters – Campaign THAI HEALTH PROMOTION FOUNDATION Eye BBDO Bangkok
INDONESIA
01B: Newspaper: Full Page or Spread – Campaign PT. Electrolux Indonesia As Good As New Lowe Indonesia Jakarta
06B: Collateral: Posters – Campaign PT. Unilever Indonesia Fossil Lowe Indonesia Jakarta
07A: Public Service: Newspaper or Magazine – Single UNICEF Family (shown left) Lowe Indonesia Jakarta
07C: Public Service: Outdoor and Posters – Single Jaringan Advokasi Tambang (Jatam) Mud-Flow Publicis Jakarta
07I: Public Service: Television – Single UNICEF Kids Lowe Indonesia Jakarta
07J: Public Service: Television – Campaign UNICEF Screen Off Campaign Lowe Indonesia Jakarta
CHINA
01B: Newspaper: Full Page or Spread – Campaign Midea Turkey/Cabbage/Cheese/Apple Ogilvy & Mather Shanghai
02B: Magazine: Full Page or Spread – Campaign BSH Keep Your Kitchen Fresh Ogilvy & Mather Beijing
05B: Trade: Full Page or Spread – Campaign Midea Antique/Safe/Car Ogilvy & Mather Shanghai
06B: Collateral: Posters – Campaign BSH Keep Your Kitchen Fresh Ogilvy & Mather Beijing
07C: Public Service: Outdoor and Posters – Single China Environmental Protection Foundation Chopstick Tree DDB China Group Shanghai
13B: Innovation in Advertising – Campaign Greenpeace Disposable Forest Integrated Campaign Ogilvy & Mather Beijing
14A: Inte
grated Branding Campaign Greenpeace Disposable Forest Integrated Campaign Ogilvy & Mather Beijing
15A: Experiential Advertising Greenpeace Disposable Forest Campaign Ogilvy & Mather Beijing
TAIWAN
02A: Magazine: Full Page or Spread – Single Haagen-Dazs Heaven Bates Taiwan
INDIA
03B: Small Space – Campaign Hindustan Unilever Limited / Pond’s Age Miracle Young Love Ogilvy & Mather Mumbai
04A: Out of Home – Single Videocon Mobile Phones The Cascade of Books McCann Worldgroup Mumbai
06B: Collateral: Posters – Campaign Vijay Kaul Stop Asatsu-DK-fortune Communication Gurgaon
06B: Collateral: Posters – Campaign Philips Flipped City DDB Mudra New Delhi
06B: Collateral: Posters – Campaign ATSS Security Solution Provider Wireframe McCann Worldgroup Mumbai
06B: Collateral: Posters – Campaign Hewlett Packard Sales India Mini Beginnings Publicis Gurgaon
07D: Public Service: Outdoor and Posters – Campaign Environment Friends Save Contract Advertising New Delhi
07E: Public Service: Collateral (Brochures and Direct Mail) – Single Bachpan Bachao Andolan Ceramic Plate McCann Worldgroup Mumbai
08A: Radio – Single Bajaj Electricals Pleasure of Mixing Leo Burnett Mumbai
JAPAN
04B: Out of Home – Campaign adidas Japan K.K. adidas SKYCOMIC TBWA HAKUHODO Tokyo
12A: Non-Broadcast – Single Nike Japan Nike Music shoe Wieden+Kennedy Tokyo
13B: Innovation in Advertising – Campaign HIROSHIMA PEACE MEMORIAL MUSEUM PEACE SHADOW, RECREATING NUKES MEMORIES HAKUHODO Tokyo
13B: Innovation in Advertising – Campaign adidas Japan adidas SKYCOMIC TBWA HAKUHODO Tokyo
14A: Integrated Branding Campaign K’S JAPAN SMASH – a guitar born-to-be-destroyed – Hakuhodo Products Tokyo
15A: Experiential Advertising K’s Japan SMASH: Guitar Born To Be Destroyed HAKUHODO Tokyo
15A: Experiential Advertising adidas Japan adidas SKYCOMIC TBWA HAKUHODO Tokyo
15A: Experiential Advertising Nike Japan WTF Nike Tulio Wieden+Kennedy Tokyo
THE PHILIPPINES
06A: Collateral: Posters – Single Pharex Health Corp. Opera DDB Philippines
MALAYSIA
06B: Collateral: Posters – Campaign The New Straits Times Press PERSPECTIVES McCann Erickson Petaling Jaya
07D: Public Service: Outdoor and Posters – Campaign Malaysian Nature Society (MNS) Belum Temengor Petition Campaign Grey Kuala Lumpur
09H: Television: Under $80K Budget – Single Hot Wheels Cops & Robbers Ogilvy & Mather Malaysia
09I: Television: Under $80K Budget – Campaign Hot Wheels Matchbox Ogilvy & Mather Malaysia
14A: Integrated Branding Campaign BookXcess RECEIPT STORIES McCann Erickson Petaling Jaya
15A: Experiential Advertising BookXcess Sdn Bhd Receipt Stories McCann Erickson Petaling Jaya
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11 Comments
How in the $%^& did Ogilvy Beijing’s Chopstick mess and DDB Shanghai’s Chopstick mess both get in?
April 27, 2011 9:44 AM
You deserve a One Show pencil just for that comment. Hilarious.
After a brief period of making brave noises, the award industry has now apparently giving up making a pretense of trying to weed out scams.
For goodness sake, the reason Asia did badly last year is they made fewer entries. The reason they made fewer entries is they briefly thought One Show was serious about stamping down on scams.
Now they know they are not serious, the entry fees are flowing again. I was there last year when One Show rang around the usual ECDs and asked if there were any other pieces they wanted to enter. Revenue was down you see.
Was a time when a ny festival award was an embarrassment to own up to…but now we’ll take anything.
April 27, 2011 9:44 AM, coz there are too many used chopsticks in China. 😀
Forget the whole scam debate. If they were real do any of them actually work on a consumer level?
Good to see the classic Asian formula for print success hasn’t changed
one little bit.
Big picture, small payoff at bottom right which completes the loop by
explaining the big picture.
Aren’t award shows meant to reward originality? ‘Cos what I’m seeing
here is a lovely execution based on a tired formula.
It’s nicely done, and I’d be happy to put my name to it. But it’s also
further proof that in our business (as in Hollywood) you can’t go wrong
freshening up old formulas. Much riskier to try and do stuff no-one’s
done before.
I was looking for Freshlock thingys but couldn’t find them anywhere.
Of course they’re not scam. I saw them on adsoftheworld.
April 28, 2011 2:10 PM
Of course you can’t find them anywhere. Successful advertising has made them all sell out.