We will help you out of a sticky situation

McCann Erickson Bangkok created these posters for Clean Plus commercial cleaners that were covered with transparent sticky glue. At first sight they look like blank posters but as time passed the sticky parts on the posters picked up dirt particles to form these factory icons.

Credits – Chief Creative Officer: Martin Lee. Creative Director: Chinnawit Awakul. Art Director: Winna Kiao-On. Copywriter: Arnicknard Krobnoparat.