Saatchi & Saatchi Guangzhou create the world’s biggest stain for Ariel laundry detergent
In a technologically innovative campaign conceived by Saatchi & Saatchi Guangzhou and interactive production house, Pill & Pillow Hong Kong, giant digital T-shirts have been displayed in public places in China, for people to cover in virtual ketchup, soy sauce and mustard.
In order to demonstrate the cleaning power of Ariel, the agency came up with the interactive ‘Ariel Wii Game’. The game is programmed and projected onto a digital T-shirt, and involves Wii consoles disguised as a sauce bottle or Ariel. Members of the public were invited to cover the giant T-shirts in sauce, then remove the sauce with the Ariel Wii controller.
“This is probably the biggest stain people have ever made”, commented Wendy Chan, Creative Director Saatchi & Saatchi Guangzhou.
Credits;
Title: Big Stain
Client: P&G Ariel
Client Contact Name: Alan Zong
Agency: Saatchi & Saatchi Great Wall Advertising Co.Ltd. Guangzhou Branch
Creatives: Fan Ng, Wendy Chan, Jonathan Ip, Andy Greenaway, Edmund Choe,
Henry Chu (Pill & Pillow HK)
Director: Eddy Chan, Lee Wai Kai
Music title & Artist: Drum
6 Comments
Saatchi are back!!
One isolated idea certainly doesn’t mean Saatchi is back.
Nice idea though.
whats the idea? Looks like an execution.
This will clean up at the awards too. Nice work.
Compared to where they were this is “bouncing back”.
Sweet idea.
A great connection point. brilliant!