Nike establishes a new country that is bigger than 150 other countries in the world
May 5 2011, 7:21 am | | 1 Comment
Here’s a campaign well worth checking out – Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a country.
Republica Popular do Corinthians was established. And to guarantee the recognition of Republica Popular do Corinthians as a country, their agency F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed.
1 Comment
Wow, this is really superb.
it really deserves to win all the awards possible.