Catch New York cabs in Hong Kong

To launch McDonald’s New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab. The agency decorated taxis as New York taxis and for two weeks people could hail them and get free rides to any McDonald’s restaurant.

Credits – Executive Creative Director: Jeffry Gamble. Creative Director/Writer: Paul Chan. Creative Director/Art Director: Ong Shi Ping. Art Director: Ciff Luk. Winnie Chan. Sum Leung. Agency Producers: Annie Tong. Alex Li.