Lowe Indonesia strikes Gold at The One Show in New York – Asia also scores six Silver Pencils
The One Club announced the Gold, Silver and Bronze Pencil winners this evening at the 36th Annual One Show in New York. The ceremony, which took place at Lincoln Center’s Alice Tully Hall, honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.
Asia’s haul was modest this year – just a single Gold pencil to Lowe Indonesia and 6 Silvers – to Leo Burnett Shanghai, McCann Mumbai, Contract New Delhi, O&M Malaysia, Leo Burnett Hong Kong and McCann Hong Kong. Best of Show was presented to Wieden+Kennedy Amsterdam for the Nike cinema spot and consumer TV winner, ‘Write the Future’.
It’s a major coup for Lowe Indonesia winning their Gold in the Public Service TV category for UNICEF “Screen Off” campaign.
Droga5 New York won two Gold Pencils for the ‘Decode Jay-Z with Bing’ campaign and Aussie creative Matt Ryan from Publicis Mojo, Sydney won Gold for his 4th Amendment Wear campaign.
Top Winners of the evening include:
• Nike “Write the Future” via Widen+Kennedy Amsterdam – Best of Show, 3 Gold Pencils
• Old Spice (various campaigns) via Wieden+Kennedy Portland – 4 Gold Pencils, 1 Bronze Pencil
• Gatorade “REPLAY” via TBWA Chiat Day – 3 Gold Pencils
• Bing with Jay-Z “Decode Jay-Z with Bing” via Droga5 New York – 2 Gold Pencils
• WWF “Save as WWF” via Jung von Matt – 2 Gold Pencils.
Silver winners for Asia were:
Supor “Non Stick Pans” – Leo Burnett Shanghai.
Videocon Mobile “Cascade of Books” – McCann Worldgroup Mumbai
SAVE “Environmental Friends” – Contract Advertising New Delhi
Mattel Hot Wheels “Cops & Robbers” – O&M Malaysia
IKEA Trailer – Leo Burnett Hong Kong
Metro Publishing “Future Daily on April’s Fool” – McCann Worldgroup Hong Kong.
Asia this year scored 71 Finalists at The One Show. See details here.
More than 600 advertising professional and guests celebrated thewinners at the gala event produced by The One Club, the world’sforemost non-profit organization dedicated to recognizing excellence inadvertising and design. Celebrities and VIP’s from the world ofadvertising, film, television and media were on-hand to present theawards – including Isaiah Mustafa (Old Spice), Zachary Booth(Damages), Heather Burns (Bored to Death), Barbara Lippert (Goodby,Silverstein & Partners), Jimmy Smith (TBWA ChiatDay/Los Angeles) ,Neal Shapiro (PBS), Jim Douglas & Kim Berk (Fresh 102.7), JohnNorman (The Martin Agency), Lance Martin (Taxi), Steve Mykolyn (Taxi2), Tham Khai Meng (Oglivy), David Lubars (BBDO), Kevin Swanepoel(President, The One Club) and Mary Warlick (CEO, The One Club).
“There was a real hint of a boost in the economy shown in healthyspending for big commercials such as Nike’s ‘Write the Future,'” saidMary Warlick, CEO of The One Club. “The One Show winners prove that theindustry continues to move forward. Marketers were also extending thebrand beyond the TV screen in work such as the Old Spice Responsecampaign and Gatorade Replay, both of which gave consumers theopportunity to participate.”
Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.
The 36th Annual One Show was the centerpiece of Creative Week NYCtaking place in New York City from May 9 to May 15, 2011. Creative Weekis a celebration of creativity in advertising, design, digital mediaand the arts. The One Club and the Creative Week Board of Advisorsinvite all organizations involved in the creative life of New York City.
3 Comments
6 for Asia? Guess they did crack down. Great to see. Only 2 were public service.
One Show has figured out the perfect way to treat these thinly disguised scams from asia….take their entry fees, put them in the merit section but only award either real stuff or genuinely breakthrough uhmmm proactive work.
Well done Lowe Indonesia.
It was a double whammy for you last night.
You guys picked up an Effie at the AMEA at Shanghai too!
Congrats – Joe and Team!