DDB Mudra bookmark India for Lonely Planet

Lonely Planet wanted to promote their knowledge of India so DDB Mudra Mumbai put up giant bookmarks at all major tourist locations all over India. They also put these bookmarks at famous restaurants, pan wallas and popular local landmarks.

Credits – Chief Creative Officer: Bobby Pawar. Executive Creative Director: Nirmal Pullickal. Creative Director: Raylin Valles. Copywriter: Radhika Kapur. Art Director: Raylin Valles, Harish Singh Rawat. Photographer: Chaitanya Swaminathan.