DDB’s Cadbury project aims to create song made entirely out of New Zealand’s sounds of joy
May 16 2011, 4:15 pm | | 1 Comment
Share the Joy is a project aiming to create a song made entirely out of New Zealand’s sounds of joy.
Over the past 6 months DDB New Zealand has been collecting sounds from all over the country.
Now, with a little help from Bobby McFerrin, the agency is taking all of these joy samples and turning them into the first Glass and a Half Full Production made by an entire nation.

1 Comment
Love the idea.