Indonesian agencies lead the way at the Clio Awards winning 3 of Asia’s 7 Gold Statues

| | 4 Comments

LG3.jpgFamily.jpgIt was a big awards night for one of Asia’s smaller creative powers at this year’s Clio Awards presentation held in New York. Indonesian agencies walked away with nearly half of the 7 Gold Statues awarded to Asian agencies on the night, with Y&R Jakarta, Lowe Jakarta and Leo Burnett Jakarta all successful.

Y&R picked up Gold in Print for their already highly-awarded LG GX200 campaign; Lowe won for their Screen Off public service campaign for UNICEF and Leo Burnett were a Gold winner in the prestigious Integrated campaign category for their McDonald’s “Wrapped” campaign.

Other gold winners for Asia were Hakuhodo Tokyo for Smash Guitars in Direct Mail; O&M Bangkok for Karana Travelgear ‘Beds” in Print; Leo Burnett Hong Kong for IKEA “Trailer” in Out of Home and JWT Gurgaon, also in Out of Home, for FujiFilm F70 Cameras “Inner Smile”.

Asian agencies combined to win a significant haul overall with 6 Gold, 17 Silver and 29 Bronze Statues

In terms of country performances here is the metal tally:

Indonesia – 3 Gold, 1 Silver, 2 Bronze.

Thailand – 1 Gold, 3 Silver, 4 Bronze.

Hong Kong – 1 Gold, 2 Silver, 3 Bronze.

India – 1 Gold, 6 Bronze.

China – 5 Silver, 7 Bronze.

Japan – 4 Silver, 3 Bronze.

Singapore – 2 Silver, 3 Bronze.

Philippines – 1 Silver, 1 Bronze.

Malaysia – 1 Bronze.

ASIAN WINNERS ARE LISTED BELOW.

FILM

Silver

Technique

Cinematography

It’s in our Nature

Shangri-la Hotels and Resorts

Ogilvy & Mather Hong Kong

PRINT

Gold

Product/Service

Campaign

Karana Travelgear

Ogilvy & Mather Bangkok

Gold

Product/Service

Campaign

LG GX200

Y&R Jakarta

Gold

Public Service

Screen Off (Campaign)

Unicef PSA

Lowe Indonesia, Jakarta

Silver

Product/Service

Huggably Soft (Campaign)

Breeze Excel

Lowe & Partners Singapore

Silver

Product/Service

Keep Your Kitchen Fresh (Campaign)

BSH

Ogilvy Beijing

Silver

Product/Service

Antique/Safe/Car (Campaign)

Midea

Ogilvy & Mather Shanghai

Silver

Product/Service

Nature (Campaign)

Shieldtox Naturgard

Euro RSCG Bangkok

Bronze

Product/Service

Nail

Evergreen Travel

Leo Burnett Hong Kong

Bronze

Product/Service

Cinema

Pharex Carbocisteine

DDB DM9JaymeSyfu, Manila

Bronze

Product/Service

Teacher

Wildlife Reserves Singapore

Grey Group Singapore

Bronze

Public Service

Circle of Life

WWF Indonesia

Grey Group Singapore

Bronze

Technique

Typography

Social Energy

Branding for Exhibition

SenseTeam, Shenzhen

Bronze

Product/Service

Campaign (Campaign)

3M Cushion Wrap

Creative Juice\Bangkok

Bronze

Product/Service

As Good As New (Campaign)

Electrolux Washing Machine

Lowe Indonesia, Jakarta

Bronze

Product/Service

‘Sedan/Truck/Bus (Campaign)

Garmin

Ogilvy & Mather Shanghai

Bronze

Product/Service

Sketch Up (Campaign)

Heinz Ketchup

Leo Burnett India, Mumbai

Bronze

Product/Service

World’s End (Campaign)

Land Rover Discovery 4

Y&R Beijing

Bronze

Product/Service

Mint Museum (Campaign)

Mint Museum of Toys

Y&R Singapore

Bronze

Product/Service

Campaign (Campaign)

Oishi Black Tea Lemon

Y&R Bangkok

Bronze

Product/Service

Organic Poo Campaign (Campaign)

Organic Baby Food

Leo Burnett Hong Kong

OUT OF HOME

Gold

Ambient

Trailer

Ikea

Leo Burnett Hong Kong

Gold

Poster

INNER SMILE (Campaign)

FUJIFILM F70 CAMERAS

JWT India, GURGAON

Silver

Ambient

adidas SKYCOMIC

adidas football

TBWA\HAKUHODO, Tokyo

Silver

Poster

Blue Stain

Hygiene Color Bleach

McCann Worldgroup Bangkok

Silver

Poster

Teacher

Zoo Education Programmes

Grey Group Singapore

Silver

Billboard

Persistent Headaches (Campaign)

Saridon

BBDO Guerrero Manila

Silver

Poster

Campaign (Campaign)

Karana Travelgear

Ogilvy & Mather Bangkok

Silver

Poster

Antique/Safe/Car (Campaign)

Midea

Ogilvy & Mather Shanghai

Bronze

Poster

Chicklit

LG GX200

Y&R Jakarta

Bronze

Transit

Fire Scooter

Republic of Chicken (ROC) – Restaurant

McCann Worldgroup, Mumbai

Bronze

Poster

Keep Your Kitchen Fresh (Campaign)

BSH

Ogilvy Beijing

Bronze

Poster

Ceramic/Crystal/Marble (Campaign)

Cushion Wrap

Creative Juice\Bangkok

Bronze

Poster

Sedan/Truck/Bus (Campaign)

Garmin

Ogilvy & Mather Shanghai

INTEGRATED CAMPAIGN

Gold

Integrated Campaign

Wrapped Campaign

McDonald’s

Leo Burnett Jakarta

INNOVATIVE MEDIA

Silver

Innovative Media

Trailer

Ikea Curtains

Leo Burnett Hong Kong

Silver

Innovative Media

Water That Kills

KRUHA

JWT, Jakarta

 

INTERACTIVE

Silver

Interactive Campaign

RUN Fwd:

Running (iPhone Apps “NIKE+GPS”)

Wieden + Kennedy Tokyo

DIRECT MAIL

Gold

Dimensional

SMASH: BORN TO BE DESTROYED

K’s JAPAN Guitars

HAKUHODO PRODUCT’S Inc., MINATO-KU

Bronze

Dimensional

A Bigger Harvest

Alpha 245

Leo Burnett Kuala Lumpur

Bronze

Dimensional

Enslaved Children “Ceramic Plate “

Public Service Child Labour

McCann Worldgroup, Mumbai

Bronze

Other

Tamiya Business Card

Tamiya Model Kits Shop

Creative Juice\Bangkok

DESIGN

Silver

Corporate Identity

Total Art Direction At Tama Art University Open Campus

Total Art Direction At Tama Art University Open Campus

good design company, Tokyo

Silver

Environmental

Chopstick Tree

China Environmental Protection Foundation

DDB Shanghai

Silver

Environmental

Supor Non-Stick Pans

Supor

Leo Burnett Shanghai

Silver

Self-Promotion

Japan Bullet – Zing! Thunk! –

Showcase & Reception for Dentsu London Office Opening

Dentsu Inc., Tokyo

Bronze

Direct Marketing

Hidden Sound Campaign

Zoo Records

Leo Burnett Hong Kong

Bronze

Environmental

adidas SKYCOMIC

adidas football

TBWA\HAKUHODO, Tokyo

Bronze

Environmental

Greenpeace

Ogilvy Beijing

Bronze

Environmental

Yang Ai – Dark Corner / Despair Whirlpool

Yang Ai

Leo Burnett Shanghai

Bronze

Point of Purchase

Enslaved Children “Ceramic Plate, Wooden Frame, Crying Carpet, Wall Hanging”

Public Service Child Labour

McCann Worldgroup, Mumbai

Bronze

Posters

THE MONSTER IS COMING.

D&AD 2010 Exhibition in Japan

Dentsu Inc., Tokyo

Bronze

Self-Promotion

Flip It

Dr. Raj Brahmbhatt, Marriage Counsellor

Rediffusion Young & Rubicam Mumbai

RADIO

Bronze

Product/Service

Product/Service

Pleasure Of Mixing

Bajaj Hand Blender

Leo Burnett India, Mumbai