Capturing the big smiles
May 25 2011, 9:09 pm | | 9 Comments
RMG – JWT Group Gurgaon has created a new print campaign highlighting the smile capture capabilities of FujiFilm F70 Cameras.
Credits – Chief Creative Officer: Adrian Miller. Executive Creative Director: Priti Kapur. Creative Director/ art director: Anupama Ramaswamy. Creative Director/ writer: Simran Sahni. Agency Producer: Prantik Dutta. Photographer: Photolibrary. Retoucher: AmitJha@one lab
9 Comments
Why the hell do you have to use a bunch of whiteys for an ad made in and for India?
What’s the farking point of that?
Oh hang on, I know why: cos the images are from photolibrary. That’s just lame.
Simple, but not great. Sorry.
good job! Adrian Pukimak!
May 26, 2011 6:27 AM
Pix look underexposed if they don’t use whitey. Got it?
Are we missing something here?
Yes…we’re missing a ….smile.
1st ad: “hehhehheh i just got laid”
2nd ad: “i has got the pregnant haha sucka no more sex 4eva”
3rd ad: “i has got big rock and you two don’t lol”
Amusing and well observed ads? No?
But… with smile capture being pretty standard on digital cameras why would this make me interested in this model? What makes it different?
And if one was being super picky only the last wedding shot is a credible shot taken with this small camera… unless people are routinely snapped by someone hanging over their bed – or checking a pregnancy kit..?
JWT Gurgaon have been a busy… Is it award season already?