Blak Labs goes green for Fuji Xerox

Fuji Xerox has launched a new campaign for its range of eco-friendly paper products through new Singapore agency Blak Labs. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials.

Fuji Xerox wanted a campaign which underscores the paper companyʼs replanting programme. Currently the company practices a strong sustainability programme via its replanting initiatives. Launched on World Environment Day, the new trucks will deliver paper supplies along with its green message throughout Singapore.

Said Charlie Blower, Managing Partner, Blak Labs “Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. Itʼs one small act that can make a big difference down the line.”

Credits

Client: Fuji Xerox Singapore

Product: Fuji Xerox Papers

Copywriter: Charlie Blower

Art Directors: Nick Tan, Koh Hwee Peng, Elsa Peck

Photography: Ric Tang, Shutterbug