Hard Rock Café’s drive against drunk driving
McCann Worldgroup New Delhi drove a car, fully covered with a typical car cover, around the streets of New Delhi for the Hard Rock Cafe. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly.
In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.
Credits:
Production Company: Uncommon Sense Communications
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production House: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi
11 Comments
Were the cops drunk, too, letting them drive around such a crowded city like that?
Lol
Superb idea:) but seriously wondering how did they pull it off?
June 10, 2011 1:15 PM
Well, bribe the local municipal officer and the traffic police, tell them you’re shooting this ‘film’ (not stunt) for an hour or so, for the awards.
Why don’t HardRock Cafe really make a serious commitment…by stop selling the booze?!
Superlike!
Really bad driving so i am guessing someone on a mobile phone telling them left, right, noooo right……..fuck look out! Cut film. Start film again. Cool idea though.
Superb idea. Well executed. However, the video should have the view from inside the car as well.
Brilliant stuff. Kudos to the entire team!
Extremely simple idea. That’s what makes it so powerful. Great work!!!
How did the cops not see that drunk driver?