Conflicting joints

Sorrento Healthcare, India chose not to show the traditional images of people in pain, with compromised mobility and poor quality of life in this new campaign to communicate about a therapy that works wonders in arthritis.

Credits – Executive Creative Director: Rajesh Rai. Art Director: Dinesh Ghosalkar. Copywriter: Sarvesh Raikar. Graphic Designer: Sachin Bugade. Illustrator: Pritesh Rane