Creativeland Asia, Mumbai’s R. Venkatraman and Bates141 Mumbai’s Elrid Carvalho global winners of YouTube’s 48 Hour Ad Contest
Selecting from hundreds of entries worldwide, the Jury have announced the winners of the 48 Hour Ad Contest, all of whom are from the Asia-Pacific region: R. Venkatraman, creative director at Creativeland Asia, Mumbai (a frame from the video is left) and Elrid Carvalho, Creative Group Head, Bates 141, and one Aussie team: Simon Friedlander, a junior copywriter and Casey Schweikert from the TV Department at DDB Sydney (below).
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries.
After uploading their video to YouTube, competitors were given one week to drive people to their video. The number of public votes received was then taken into account by the dedicated jury who have now chosen two deserving winners.
The 48 Hour Ad Contest was judged by jury members: Agnello Dias, Tom Hauser, Keith Ho, Gerry Human, Jens Mortier and Meera Sharath, also judges of the YouTube Cannes Lions Good Work Competition.
YouTube will fly the winners of the 48 Hour Ad Contest on an all-expense-paid trip to Cannes Lions where they will be given the much sought after opportunity to compete in the Young Lions Film Competition as “Team YouTube”. The competition will be judged by the Film Lions jury and the winners announced at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony taking place in Cannes on Saturday 25 June.
As previously reported by CB, Ogilvy Sydney digital creative James Crawley (left) was selected as one of the top 5 finalists of the worldwide YouTube GoodWork 2011 competition, winning a trip to Cannes. His entry was the ‘Interactive Music Machine’, with his flatmate played the leading role.