Fried mackerel and deep-fried shrimp swim like real fish in an aquarium for LG microwaves

Y&R Thailand launched the LG SolarDom microwave by demonstrating how the new microwave can cook food faster. The agency created robotic-seafood in multiple varieties for an ambient promotion. They selected one of the biggest department stores in South East Asia as the scene for the event and located the fish tank within the food court.

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Credits:

Chief Creative Officer: Trong Tantivejakul, Marcus Rebeschini

Executive Creative Director: Jon Chalermwong

Art Director: Jon Chalermwong, Somchok Kunjaethong, Marcus Rebeschini

Copywriter: Parist Auttayatamavittaya, Jon Chalermwong, Trong Tantivejakul