Selling the controversial carbon tax: Gillard’s vision for a clean energy future a Smart move
The Australian Government has launched a national advertising campaign via agency Smart, Melbourne to help illustrate the vision for a clean energy future. The campaign is in response to criticism in Australia to the Australian Prime Minister Julia Gillard’s planned introduction of a tax on carbon.
Across Australia, thousands of people are already working to develop new technologies and harness cleaner energy sources. These include solar, gas, wind, and hydro, along with new energy sources like geothermal and wave energy. People are also working to turn waste into energy and to retrofit commercial buildings to make them more energy efficient.
In the advertising campaign, some of the people working in, and learning about, these new technologies and economic opportunities share their stories with Australia. Together, their stories illustrate a vision for Australia’s clean energy future.
The campaign also provides information about how the Government’s plan, including the carbon price package, will help to cut carbon pollution and create a prosperous and sustainable future for Australia.
The campaign also includes a series of radio commercials such as this one.