Ogilvy illustrate the hell of headaches
July 27 2011, 11:38 am | | 11 Comments
Ogilvy & Mather Jakarta has released new Paramex print work for PT Konimex Pharmaceuticals that illustrates in a very detailed way the pain of bad headaches.
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Credits – Executive Creative Director: Gary Caulfield. Creative Director: Troy Lim, Eric Yeo, Yuwono Widodo. Copywriter: Adrian Yeap. Art Director: Anthony Tham. Illustrator: Qiu Jing, Eric Foenander.
11 Comments
Kuksi rip off. Should have asked him to do it, would have looked way better.
Those names are all from Ogilvy Singapore.
Mistake?
Ahhh, the old illustrated hammering and squiggles on the head idea, with better illustrations.
Great visual guys.
Great craft.
Would make a great billboard.
Nice art. Nice ad
http://www.kuksi.com
Guys, please respect the artist’s work.
I’m sure he doesn’t like his idea to be used for an ad for headache pill?
Rule #1: do your research before you craft something for days
http://www.advertolog.com/amnesty-international/print-outdoor/electric-chair-11805205/
It is a beautiful piece of craft. The details are amazing.
But let’s face it. No piece of creative these days are original. They are all recycled ideas sold in a different packaging.
Where do you think creatives get their inspiration? From looking at other creative work and ads around the world!
What do you get when you have a mediocre idea, desperately dependent on execution, that takes eons to craft and end up with something so amazingly close to the original artist’s work that one deems as “inspiration”? My guess? A big, fat headache.
This will end up with the same fate as the Baygon campaign done by Saatchi & Saatchi Singapore. Remember the ‘Nowhere to hide?’ campaign for Baygon, with the visuals of house interior done in wire frame? Well, someone informed the original artist and he then complained to the regional office. Next thing, the campaign got pull off.
June 28, 2011 11:41 Something similar won Grand Prix for print at Cannes. So why not. Many craft based ideas like this have already been done out of Thailand like this, weak on idea strong on craft, was it because it came from China? I have no idea but it comes as no surprise.