Y&R Beijing use dead men walking to educate migrant workers on pedestrian accidents
August 8 2011, 8:43 am | | 3 Comments
Many pedestrian victims were migrant workers from the rural areas of China, not used to the busy traffic in the larger cities. The Beijing Tongzhou District Zhangjiawan Traffic Safety Commission commissioned Y&R Beijing to try to raise awareness of the problem, and therefore combat the escalating number of deaths. On one of the busiest roads in the city, a series of figures were installed. These figures were reminiscent of the outline chalked around the a corpse. These walking corpses appeared where it was not safe to cross, and carried a compelling message, which directed pedestrians to a safer place. They were coated with fluorescent paint so to be visible at night.
3 Comments
Consider this, In the past 2 years China has more than 52,000 road accidents and 112,000 deaths resulting from drink driving.
So is it the uneducated migrant workers from the rural areas that simply do not know how to use pedestrian crossings? Drunk drivers?
Or something far worse… another scam ad?
China seems to be another Singapore. Look at all the creative heads here you will agree with me.
In China, they don’t chalk the body.
Having lived in Beijing for a decade or so, the problem lies with the traffic regulation and not the lame ‘Many pedestrian victims were migrant workers from the rural areas of China, not used to the busy traffic in the larger cities’.
The traffic light system here is chaotic. The zebra crossing virtually doesn’t function. pedestrian simply cross a junction without looking out for incoming vehicles. This is due to the law that says no matter what the pedestrian (the weaker person) do, it’s the guy behind the wheel who is at fault for any type of accident.