JWT to again sponsor the young creatives integrated competition at Spikes Asia

For the second year in a row JWT has taken on the sponsorship of the Spikes Asia Young Integrated Competition. The competition will see some of Asia’s hottest young creatives competing in teams of two on a brief put forth by a charity or non-profit organization on the first day of the festival. The teams have just 48 hours to create an integrated campaign that uses at least three appropriate media channels.

Each team will then present their campaign in front of a panel of elite industry creative judges; and for the first time this year, Spikes will be opening up the presentations for all festival delegates to watch. The competition culminates with the winning team being presented with a Gold medal at the Spikes Asia Awards Ceremony on the final night.

“For JWT, it was a clear decision to sponsor the Young Spikes Integrated Competition for a second year as it falls very much in line with our commitment to nurturing and investing in next-generation talent,” said Michael Maedel, JWT Asia Pacific President. “Opening up the final presentations to all delegates this year shows the value and significance the competition holds within the overall festival, while allowing everyone to be inspired by the ideas and work these young teams produce.”