New campaign out of Euro RSCG Bangkok invites businesses to lean on Krungthai Bank

Krungthai Bank (KTB) and Euro RSCG Bangkok have released a new ATL campaign aimed at driving buzz around the bank’s full range of services for small and medium sized enterprises. The campaign sprung from two challenges – an intense competition among banks to attract the growing SME sector in Thailand, and how the freshly rebranded KTB, a leader in the market, could reinforce its full range of products and services offering for the sector.

VIEW THE SPOT:  KTV_45_sec.mov

In recent times, the Thai economy has experienced significant upheaval. Due to this uncertainty, having the support of their bank is not just welcomed by Thai businesses, but has become an emotional as well as financial need.This insight gave the inspiration for the creative solution. Drawing on the history of the bank, which has supported Thai businesses for over 40 years, the creative idea “Always reliable” was born. The executions show a Krungthai Bank manager visiting a number of SMEs in different sectors, where business owners and employees are supported by their friendly bank manager in a variety of ways.

Creative credits

Chief Creative Officer and Consultant: Chukiat Jaroensuk

Creative Group Head: Sitthichai Okkararojkij

Art Director: Chaowalek Julaketpotichai        

Senior Producer: Chainarong Wattanathanakun