Spikes launch academy for young marketers

Spikes Asia is introducing the Spikes Young Marketers Academy to this year’s festival. The academy is a learning programme targeted at marketers and brand managers, aged 30 years or younger, working within a client organisation. The objective is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximise the value of client-agency relationships.

The Spikes Young Marketers Academy will take place during the Spikes Asia festival in Singapore from 18-20 September and is sponsored by Omnicom Group..

A select group of young marketers will be tutored by Jörg Dietzel (pictured), Author and Lecturer at Singapore Management University (SMU) and National University of Singapore, where he teaches advertising, strategic brand management and promotional management. The intense three-day programme will include partaking in the festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions on a variety of subjects such as why creativity matters for brands today, characteristics of winning global brands, current market trends and analysis, managing the creative process, creative effectiveness and aligned creativity amongst others.

There is no registration fee for the Spikes Young Markers Academy however places are limited. Companies that have so far signed up for the Academy include Dell, HSBC, Citi, Kraft, EDB and Microsoft. For more information and how to apply for a place, please visit http://www.spikes.asia/festival/marketers-academy/