New head of marketing at MasterCard SEA

Debbie Goldingham has been appointed Head of Marketing for SEA at MasterCard and will take up her new role in early November 2011. Goldingham brings a range of rich experiences and skills from her previous appointments within the business.  She joined MasterCard in 2003 in Hong Kong as Principal Regional Consultant with MasterCard Advisors and took on the role of Vice President, Business Development in 2005.  In 2006, Goldingham joined the Regional Marketing team in APMEA to manage the Customer Marketing function.  

In her regional customer marketing role, Goldingham’s achievements include overseeing the development and implementation of the APMEA regional Marketing Asset Platform (MAP). MAP is an online business-to-business platform which was established to enable information sharing between MasterCard and its customers, supporting MasterCard customers’ marketing needs. It was identified as regional best practice and adopted by the Latin America and Caribbean (LAC) region in 2011. Further, she managed and launched the first pan-regional travel micro-site for global accounts to drive cross border marketing programs across seven markets, and also implemented the global B2B Marketing “One Voice” strategy in APMEA across the product and marketing teams.

In her new role as Head of Marketing for SEA, Goldingham will drive the division’s marketing priorities which include Issuer Marketing, Merchant Marketing and Consumer Marketing.  She will be responsible for developing the marketing communications strategy and building the MasterCard brand across South East Asia.  Goldingham is tasked with spearheading customer focused strategies across the sub-region as well as researching and analysing strategic opportunities for MasterCard to grow its brand.

“I am pleased about the appointment of Debbie to lead our marketing team; she brings a wealth of experience into the role in driving key marketing programs across the region,” said Matthew Driver, division president, South East Asia, MasterCard Worldwide. “She will lead a very talented team, who are dedicated and well-positioned to advance the MasterCard brand further in Asia.”

Goldingham will be based in Singapore and replaces Ai June Schult who left the organisation at the end of August.