BBDO Guerrero shows how the President’s love life can go from Zero to Max with Pepsi

BBDO Guerrero has created a tactical press advertisement for their Pepsi client in response to President Aquino’s answer to an interviewer’s questioning about the state of his love life.

The President replied that it was like Coke – it used to be regular, then light and was now zero. His comments were featured in all the national newspapers, who seem to take great interest in their Head Of State’s personal life.

His response was characteristically good-natured and in picking up this tone, BBDO Guerrero  created a one-off execution for Pepsi Max that featured in the Philippine Star advising that a change of brand could move your love life from zero to Max. And the story was then featured in another major daily, on the front page.

The headline reads “Love Life?” and is then followed by the instruction to “go from Zero to Max”. The execution was created by creative director, Dale Lopez and his team of Tim Villela, Rachel Teotico, Raymund Sison and Dennis Nierra with account director, Carmela Quirino.

General Manager, Francine Kahn-Gonzalez said, “creating one-off topical responses for client is always a treat on any business. The President responded to the question in a typically good-natured way and I’m sure he would view this response in the same light”.