Coke’s ‘Great Happyfication’ 6 minute blockbuster premieres to over 34m fans via W+K Amsterdam
The latest installment of Coca-Coal’s worldwide Happiness Factory series, ‘The Great Happyfication’ – created by Wieden + Kennedy Amsterdam – is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.
Created by the people who brought you the Happiness Factory, agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.
Says Mark Bernath, joint executive creative director at Wieden+Kennedy Amsterdam: “Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it.”
Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication premiered on the global stage on Facebook via YouTube a few hours ago to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.
“The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola.
“I am absolutely delighted with the work from W&K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last 6 years. In truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.”
AGENCY: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Eric Quennoy, Mark Bernath
Art Director: Mathew Jerrett
Copywriter: Sean Vij
Broadcast Director: Erik Verheijen
Agency Producers: Olivier Klonhammer
Planner: Amanda Feve
Group Account Director: Andrew Kay
Account Director: Philip Jacobson
Account Manager: Ilkay Dibekoglu
Project Manager: Kate Blumer
Business Affairs: Karen Crossley
PRODUCTION COMPANY: PSYOP / SMUGGLER
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick.
Executive Producer: Neysa Horsburgh
Producer: Amanda Miller
Assistant Producer: Chase Masterson
Animation Lead: Dan Vislocky
3D Lead: Kyle Cassidy
Compositing Leads: Danny Koenig, Jason Conradt
Editor: Brett Nicolletti
SOUND DESIGN COMPANY: HENRY BOY
Sound Designer: Bill Chesley
Executive producer: Kate Gibson
AUDIO POST: GRAND CENTRAL SOUND STUDIOS
Sound Designer/Mixer: Raja Sehgal
MUSIC COMPANY: HUMAN
Composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti